Here is some advertising info glossary terms you may come across when researching for an advertising agency. The following is some common advertising terms and advertising info or meanings for them.
Advertising- the act of promoting products or services to enhance sales. This can be done in many different manners both online and offline.
Ads- A brief advertisement describing a product or service in such a way to attract people to try out a service or product. An ad could be placed in a newspaper, magazine, newsletter or on websites.
Internet Advertising- a means to advertise services or products through use of the internet.
Personal Ads- brief advertisements to describe a person who is looking for something specific.
Free Advertising- a means of advertising a product or service without any cost to the advertiser, except maybe through another service.
Classified Ads- a section of a newspaper, website or newsletter that’s devoted to selling a product or service to the public. Some sites may offer free classified ads service to other advertisers. The advertising info is placed in a short ad to give a brief description of the product or service.
Free Ads – ads placed by an advertiser without cost to them. Advertising info is placed in short ads to describe what is being offered.
Advertising Space- a space that’s made available for the specific purpose of placing advertisements in that spot. Advertising info is given and an ad or banner is designed and placed in that space.
Online Advertising- advertising made available to advertiser’s through online means. This could be through websites, search engines and even blogs. This is the more popular choice since there are much more people that use the internet every day. It gives a broader range of possible customers to a company trying to sell a product or service.
Advertising Specialties- advertising in a targeted way. An agency can specialize in a certain advertising route. For example, they may specialize in email advertising.
Free Internet Advertising- the act of advertising without cost, except in some cases through means of performing a service. For example, free advertising in exchange for a banner placed on your site.
Promotional Advertising- advertising with the intent to promote a product or service to targeted consumers. It’s intended to attract a possible customer’s attention so they will want to buy a product or try a service.
Interactive Advertising- a means of advertising a service or product by means of various manners, such as internet, television and cell phones. It’s used as an aggressive advertising campaign for an advertiser.
There are many more terms but this is a few to help you out. For more terms, check out the internet.